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Marketing is based on the importance of customers to a business and has two important principles:

company policies and activities should be directed toward satisfying customer needs.

itable sales volume is more important than maximum sales volume.

To best use these principles Wholesale NFL Jerseys Online , a small business should:

* Determine the needs of their customers through market research.

* Analyze their competitive advantages to develop a market strategy.

* Select specific markets to serve by target marketing

* Determine how to satisfy customer needs by identifying a market mix.

Market Research:

Successful marketing requires timely and relevant market information. An inexpensive research program, based on questionnaires given to current or prospective customers, can often uncover dissatisfaction or possible new products or services.

Market research will also identify trends that affect sales and profitability. Population shifts Wholesale NFL Jerseys Free Shipping , legal developments, and the local economic situation should be monitored to quickly identify problems and opportunities. It is also important to keep up with competitors'' market strategies.

Marketing Strategy:

A marketing strategy identifies customer groups which a particular business can better serve than its target competitors, and tailors product offerings Wholesale NFL Jerseys From China , prices, distribution, promotional efforts Wholesale NFL Jerseys China , and services toward those market segments. Ideally, the strategy should address unmet customer needs that offer adequate potential profitability. A good strategy helps a business focus on the target markets it can serve best.

Target Marketing

Owners of small businesses usually have limited resources to spend on marketing. Concentrating their efforts on one or a few key market segments - target marketing - gets the most return from small investments.

There are two methods used to segment a market: Geographical segmentation - Specializing in serving the needs of customers in a particular geographical area. For example, a neighborhood convenience store may send advertisements only to people living within one-half mile of the store. Customer segmentation - Identifying those people most likely to buy the product or service and targeting those groups.

Managing the Market Mix

Every marketing program contains four key components:

* Products and Services

* Promotion

* Distribution

* Pricing

These are combined into an overall marketing program.

Products and Services - Product strategies may include concentrating on a narrow product line Wholesale NFL Jerseys , developing a highly specialized product or service, or providing a product-service package containing unusually high-quality service.

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