NEW YORK -- Procter & Gamble is cancelling an on-field breast cancer awareness promotion it had been planning with the National Football League, the latest sponsor to respond to the leagues growing problems. The consumer products maker is the latest major sponsor, following PepsiCo and Anheuser-Busch, to show concern over the NFLs handling of domestic abuse allegations against several players. Women make up 35 per cent of the average audience of 17.4 million during a regular-season NFL game and the league has made it a point to reach out to women in recent years. The league has made Breast Cancer Awareness month in October a particular focus. Part of its NFL Pink "Crucial Catch" campaign, in partnership with the American Cancer Society, features players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins. P&Gs Crest brand had been working on a program with players from each of the NFLs 32 teams to wear pink mouthguards and participate in other activities. But on Friday the Cincinnati-based company said Crest would no longer be part of on-field activities and joined the chorus of sponsors voicing disapproval of the NFLs actions. It remains a sponsor but said it will "determine future actions as needed." "The brand has decided to cancel on-field activation with NFL teams," said spokesman Paul Fox in a statement. "Domestic violence is completely unacceptable and we have strongly urged the NFL to take swift and decisive action to address this issue... Our decision to cancel this on field activity was related to this ongoing issue." The company will still donate US$100,000 to the American Cancer society as planned and said breast-cancer awareness is a "critically important program to support women and their health." The NFL said that the sixth year of the "Crucial Catch" program will proceed. "We understand the ways the last week have impacted our partners, including Crest," the NFL said in a statement. "Players will still have the option to wear pink gear, including mouthguards, as planned, this year." The league and its teams are under fire over their handling of several players with domestic violence allegations against them. An investigation has been launched into whether NFL commissioner Roger Goodell knew about or saw a video of former Baltimore Ravens player Ray Rice hitting his then-fiancee earlier than he said. Most major sponsors have voiced disapproval, with Budweiser beer maker Anheuser-Busch saying it is "increasingly concerned" about the situation. On Thursday PepsiCo CEO Indra Nooyi made a double-edged statement on the NFLs problems handling domestic violence, calling some players behaviour "repugnant" while also noting that she believes commissioner Roger Goodell is "a man of integrity." Manish Tripathi, assistant marketing professor at Emory University, said its not yet clear whether P&Gs move will be an isolated incident or open the floodgates for others. "Youre talking now about a specific promotion or campaign geared toward women," he said. "Anything that is negatively associated with NFL right now gets exacerbated with a campaign like that." MLB Jerseys China .com) - Real Madrid claimed its 20th consecutive win across all competitions by cruising to a 4-1 victory at Almeria on Friday. Discount MLB Jerseys . RAPTORS STRUGGLING: The bottom line is the true test in sports isnt just how you handle failure, but how you handle success. https://www.mlbjerseyschina.us/. 5 Trade Deadline is drawing closer and teams will be deciding on whether to buy or sell. Cheap MLB Jerseys Nike 2020 . They showered him with "MVP! MVP!" chants. In many ways, it seemed like hed never been gone. Wholesale Baseball Jerseys . Ilonen birdied five of his closing seven holes in superb scoring conditions to end the day with a two-shot lead on the Fota Island course. Ilonen had just 26 putts on the occasion of his 300th European Tour event.BERLIN -- Arjen Robben and Thomas Mueller struck in extra time for Bayern Munich to beat Borussia Dortmund 2-0 in the German Cup final on Saturday, giving their side the double in Pep Guardiolas first season in charge. Robben scored in the 107th minute when Jerome Boateng intercepted Roman Weidenfellers throw out for Kevin Grosskreutz, and then crossed for the Dutchman at the far post. It set up a frenetic finale with Dortmund pushing for the equalizer that would have taken the game to penalties. Marco Reus came agonizingly close to equalizing in the final minute when his shot was deflected just over. Mueller then rounded Weidenfeller to wrap up the win in extra time injury time. Dortmund might have been awarded a goal in the second half. Mats Hummels thought hed scored with a header but Dante cleared on or behind the line. The score wasnt awarded though TV replays suggested the ball crossed the line. "If that goal from Dortmund was awarded it would have changed everything," Guardiola acknowledged. Bayern avenged its humiliating 5-2 loss to Dortmund in the 2012 final with its record 16th German Cup final win. "The most important thing is that we won. Its always something special. We took a lot of flak in the last weeks," Bayern captain Philipp Lahm said, referring to criticism after its Champions League loss to Real Madrid and drop of form after claiming the Bundesliga title with a record seven games to spare. Both sides effectively nulliffied the others attacking threat.dddddddddddd Robben posed Bayerns biggest danger going forward but was dealt with adequately by Hummels or thwarted at the last by Weidenfeller, who made crucial saves. Robert Lewandowski, playing his last game for Dortmund before joining Bayern on July 1, was kept in check by Boateng and Dante, with Javi Martinez also helping out in the Bavarian sides defence. Bayern, which beat Stuttgart in last years final, created marginally the better chances in the first half. Franck Ribery, who came on for the injured Lahm, crossed for Mueller at the beginning of the second half only for Weidenfeller to save from close range. Reus struck the crossbar with a deflected free kick, though Manuel Neuer, playing in his fourth consecutive German Cup final, had it covered. Dortmund was then left to rue Hummels "goal" that wasnt given. "Well still celebrate because it was a great season," Dortmund coach Juergen Klopp said. Bayern players celebrated the clubs 10th league and cup double by hoisting Guardiola high in the air and dousing each other in beer. "I dont particularly like the beer showers but thats how it is," said Guardiola, who was drenched by Dante. Boateng said the players would "celebrate without end. Weve won the double in my hometown. There are no words for it. Compliments to Dortmund, they made it very difficult. But in the end, we had the bigger chances and we deserved it." ' ' '